Marketing to Moms BSM Media
Latest News and Trends in the Mom Market by BSM Media and Maria Bailey

Wednesday, October 15, 2008

The Precious Girls Club

If you've read my blog, heard me on Mom Talk Radio or read one of my articles on Desexualizing Six Year Olds, you know that I've been working on an exciting new project, the Precious Girls ClubTM. It’s a new virtual world website and chapter book series for young girls. Since it’s from Precious Moments®, the site has all the same wholesome values we associate with this trusted brand and those we are trying to instill in our own children like loving, caring and responsibility. These values are reinforced throughout the site in fun and engaging experiences for girls and through a chapter book series and related products that go along with the site. The site just launched and the books are available in stores and online.

I hope you’ll take a minute to explore and share it with your daughter. Feel free to share the news of Precious Girls Club and the free access code which follows. Let them know that playing on the site is free, but they can also get a free month of premium Rainbow Club membership by entering 8137-KTQ1-NZCG on the web access code page. I think you’ll find this site to be different and refreshing – a place that encourages girls to be girls.

I am very passionate about providing young girls an environment and place to play which is safe and mirrors the values of friendship, caring, loving and more.

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