Marketing to Moms BSM Media
Latest News and Trends in the Mom Market by BSM Media and Maria Bailey

Monday, October 20, 2008

Mommy Blogger Monologues

This week the Marketing to Moms Coalition and BSM Media, hosted the Mommy Blogger Monologues. It was the second of a national tour of events planned to educate, inform and create a dialogue between Mommy Bloggers and companies.

When I created the Mommy Blogger Monologues it was the outcome of reading hundreds of mom blog posts which expressed a discontentment with how marketers were reaching out to them. Bloggers complained that their in-boxes were being clogged with irrelevant press releases and emails asking for one-sided favors.

Companies on the other hand are eager to get to these influential mothers. Last week's New York Mommy Blogger Monologues seemed to hit the mark for both bloggers and marketers. In fact, you can read some of the great recaps from the bloggers’ perspectives here, here, here and here.

The panel was filled with eight very smart and savvy mom bloggers:

Gabrielle Blair, founder of, and

Kimberly Coleman of

Kelcey Kintner of

Alexis Martin Neely of

Amy Oztan of and

Kim Pace of

Amy Platt of

Andi Silverman of

These women provided many very good tips for working with moms in the blogosphere. Among them:

- Read the blog before sending a release to determine if your product is a good fit for the mom and her audience

- Be honest and transparent

- Introduce yourself and speak to the moms as you would anyone else

- Present a mutually beneficial marketing idea

- Don't pay for placement but do remember that some blogs are a business

- Ultimately the blogger is loyal to her readers

I feel very fortunate to know mom bloggers and even more grateful that they are willing to share their insights with companies.

For more information about reaching mom bloggers or data on the mom blogosphere, visit


The Mom Salon Editors said...

This sounds like it was so much fun! Hope I can be on a panel one day. Oh, the perils of living in North Carolina!

One thing that is a determining factor for how I work with companies is if they call me by my name. If they start their email: "Hi Jennifer", I know they did their homework. If they call me "there" as in "Hi there", then I know they have no clue who I am.

Thanks for all that you do!

Jennifer James

Kim said...

Thank you again for allowing me to participate in this panel. It was very insightful and wonderful to sit up on a panel with so many talented women.

Jogging In Circles

Ashley said...

Wow, sounds like an awesome time! I wish all companies had those tips handy and could realize that we aren't in fact here just for the sole purpose of serving them, as THEY like it.

Very cool.