Marketing to Moms BSM Media
Latest News and Trends in the Mom Market by BSM Media and Maria Bailey

Monday, April 13, 2009

Hygiene Habits Among Moms

Add Chief Germ Buster to the many titles mother's hold. According to a recent survey by BSM Media with over 600 mothers, 85% of moms claim to make the hygiene product decisions in their family. But just as the economy has challenged her to do more with her family's dollars, she's taking a different approach to family hygiene.

Mothers are challenging generic brands to do more for less in the fight to keep her family healthy. Eighty three percent of mothers are likely to try a generic brand in order to save money. The products that moms are most likely to purchase generic are shampoo, conditioner, hand soap and toilet paper.

In the same survey, moms revealed that they are more likely to give up a name brand personal hygiene product for themselves before they give up a name brand for their child.

In order to remain loyal to a product, 87% of moms surveyed are using coupons or looking for Buy One Get One sales on their favorite products.

The survey also looked at mom's behaviors on purchasing products for her maturing children. Laying a good foundation of hygiene habits is important to moms which isn't always easy as their children grow into new stages and mature more quickly than prior generations.

When it comes to introducing new hygiene products to their tween or teen, 45% of moms will purchase a brand they already trust for their child.

1 comment:

Tamara Dawn said...

Great article! I have a tween boy and most of the time, I end up buying what is on sale or if I have a good coupon. Though I admit, if a generic brand costs 50 cents less I will choose the name brand I trust over the generic. If the generic saves me more than 50 cents I will give it a try.