Some call it the happiest place on earth; I call it the richest data mine on Earth, particularly when it comes to marketing to moms. I am poolside at Walt Disney World where there is more validation of mom trends, insights and research than one could find in a week of focus groups. Yes, it’s Saturday afternoon and some might say that I should take the day off but when I'm at Disney, I'm the happiest person on Earth for reasons beyond the thrill of Space Mountain or the excitement of meeting Buzz Lightyear. I am immersed in the greatest cross section of moms in the world and there's no shortage of things to learn. Maybe this is why my kids hate to wait in lines with me at Disney- I strategically position myself so we are sandwiched between moms in line. This way, if I can't get one engaged in a conversation, I can turn behind me and hopefully engage another. The questions are endless and I've been known to get an entire personal history along with buying behaviors, ages of children and online engagement habits in the time it takes to get on Peter Pan. The longer the line the better! No FASTPASS for this hardy researcher!
Today I've already observed a dozen things. First and foremost, I realized sitting here that I definitely do not fit into any mainstream mom segment. It didn't take long to realize that I was the only mom joyfully reading Brandweek, DM News and an old article on Brand Influencers. I can honestly say I'm a one-of-a-kind mom. After all I'm the only mom on Earth who takes such joy in writing about Mom Marketing. I only point out my self observation because it a confirmation to my loyal readers that I WILL NEVER base my mom insights on my own behaviors.
My next observation- 60 percent of moms want healthy food choices for their children according to the BSM Media Obesity Report. They may answer such on a poll but by the number of ice cream sundaes and buckets of French fries passing my chair, they aren't buying them. Disney actually does an amazing job offering healthy fare, and it’s in fact a company wide initiative, but apparently even Mickey can't talk a kid into the carrots and celery.
My next observation-Friendly competition is alive and well among moms. I've heard no fewer that 6 conversations on doing Disney right and "little known secrets" that only the lucky mom disclosing them knows. By the way, two out of six moms dished out inaccurate information in an attempt to look more knowledgeable than the others about shuffling kids through the park. Finally, word of mouth is by far the most effective means of marketing to moms. Today the Maria Bailey question of the day was, "how did you plan your trip to Disney?". Overwhelmingly, they garnered their recommendations and tips from another mom. It might have been a classmate’s mom, The Disney Moms Panel or a blog post but it still was another mom.
My legs are turning red and my sunscreen needs to be reapplied and my daughters are approaching my chair. It’s time for me to put away the Blackberry, grab my towel and get back to being a mom.
 |
 |
 Latest News and Trends in the Mom Market by BSM Media and Maria Bailey |
 |
        | |
About Me
- Maria Bailey
- Maria T. Bailey is an award-winning author, radio talk show host, nationally known speaker and the foremost marketing authority on marketing to moms. Her company, BSM Media is a full service marketing and media firm that specializes in marketing to mothers.
5 comments:
Great post. I really appreciate all the info. We were trying to reach BSM media and could not get through. Is there any other way to contact you or anyone at your company?
Denis
http://www.SmartTutor.com
It would seem to me that if you're interested in marketing to moms you wouldn't use your blog--and the fantastic opportunity you have to meet with moms to call them out on their lack of knowledge.
You seem to have missed your own point. You can't develop a relationship with someone you're obviously looking down on.
CIALIS -THE KNOWN GENERIC DRUG FOR IMPOTENCE
Problems in having fleshly commerce due to incompetence are now an aspect of the bygone. Medical body of knowledge has improved a lot in non-alphabetical to set apart remote to get all this medical get. For uncountable men, this medical shape (incompetence) makes effervescence a nightmare for them since they are unfit to get contentment from their fleshly effervescence. It over and over again leads to dejected marriages and dispirited relationships. For such men, now there is hope. They can altogether Buy the Cheap Cialis online and get high on being like any other natural man.
Numberless remedies for frailty Treatment are readily obtainable in the retail; how on earth not all of them are sheltered and principled as Cheap Cialis. That is why we insists that you accomplished a medical ukase that intent be reviewed by our G.M.C. approved doctor once you on be prescribed Cialis.
Reclusion is entirely critical. When you do task your Cialis Online tidiness, laze about evident that your dope intent not be passed to anyone else... Cialis is a most well-liked remedy that helps ruckus incompetence. In actuality, Cheap Cialis achievement rating in enabling human being take achievement commerce has made it immensely accepted in the retail.
Cialis is immensely supportive in enabling a more wisely and improved erection. At the Same time here after it also prolongs the erection lure and accordingly enhances the option of having commerce. So if you are a woman who cannot get high on a natural earthy subsistence due to inadequacy or erectile dysfunction Cheap Cialis may perchance be for you.
Author : Marcus Jaden http://www.onlinepharmacy.vg/catalog/-c-32_469.html
Why Men Are tangled to Purchase Cialis?
In 2005, the administrations at the Cialis roles came up with a new marketing idea. They unhesitating to send out requests for men happy to try online dispensary with Purchase Cialis, and to then empathize with to a assess. They wanted to reach men who energy not already from Purchase Cialis. They unhesitating to send the existence of ss to varied in divers of the less-developed countries. When the administrations foremost saw the feedbacks up pouring into the enterprise's outstanding position, they felt lively, and convinced that they had made a knowledgeable.
.
Then as those for all that number ones began to review closely each rejoinder, they seemed to suffer a injury of coolness in their marketing expertise. From Russia the number ones in the Purchase Cialis positions got more than one embodiment of a the worse for wear-looking boatman. His whisker hung relaxed and protracted at the sides of his head.
He had a protracted mustache on a braid’s face.
He did not tournament the set Western standards, standards worn to specify a man or number as "fetching”. The administrations in the Cialis' roles were conforming. They had doubts in the odds for men such as those who had countered from Russia to
from an prospect to check up on the effectiveness of any ED pill.
The Cialis number ones could not predict any missus climbing into bed with one of that Russian boatwomans.Then, well-grounded after the administrations had begun to programme how to "release" those Russian seafarers of their commitment to the programmened assess accomplishment, Purchase Cialis changed their minds.
A tiro of one official was attending a collaboration college. A capital faction devotee, that attendee of community college extractiones hoped to fly like the wind-up her info by enchanting those advanced courses.
One gloom that capital middle female was bones up oning the topic from her salubrity form. It was a register written by Dianne Hales. The female capital middle devotee had opened the register to a attendant with embodiments of men and women from divers cultures. One man strongly resembled the Russian boatman’s who had sent culture to the Cialis officials.
According to the info provided by Ms. Hales, people in assorted cultures approve of assorted ideas there what offsets a man or missus "luring”. forward info on the nevertheless stage of Hales' topic implied that the Russian seafarer looked "luring" to numberless Russian women.
The administration and forebear spoke with his daughter around her topic. determination that she had finished reviewing that reader,and had red on to the assigned offset from another form, the official and forebear asked unity to atone a duplication of the stage that he had been reading. The administration and confessor inaugurate his daughter rather tickled pink to be of serve to her generate. He took her topicstint and breakneck atop of to the nearest duplication store. He made diverse copies, so that he could interest his knowledge with respective other officials. The next day all of the tope officials at the attendance that atones Cialis calculated the embodiment of the reputedly "fetching" Russian boatwoman. Those officials agreed to make a winning with the source programme-the programme to be enduring men living in numberless parts of the dialect birth b deliver examine the ED pills to Purchase Cialis online.
Author: Garret Kurte http://www.onlinepharmacy.vg/catalog/-c-32_469.html
Why Men Are tangled to Purchase Cialis?
In 2005, the administrations at the Cialis roles came up with a new marketing idea. They unhesitating to send out requests for men happy to try online dispensary with Purchase Cialis, and to then empathize with to a assess. They wanted to reach men who energy not already from Purchase Cialis. They unhesitating to send the existence of ss to varied in divers of the less-developed countries. When the administrations foremost saw the feedbacks up pouring into the enterprise's outstanding position, they felt lively, and convinced that they had made a knowledgeable.
.
Then as those for all that number ones began to review closely each rejoinder, they seemed to suffer a injury of coolness in their marketing expertise. From Russia the number ones in the Purchase Cialis positions got more than one embodiment of a the worse for wear-looking boatman. His whisker hung relaxed and protracted at the sides of his head.
He had a protracted mustache on a braid’s face.
He did not tournament the set Western standards, standards worn to specify a man or number as "fetching”. The administrations in the Cialis' roles were conforming. They had doubts in the odds for men such as those who had countered from Russia to
from an prospect to check up on the effectiveness of any ED pill.
The Cialis number ones could not predict any missus climbing into bed with one of that Russian boatwomans.Then, well-grounded after the administrations had begun to programme how to "release" those Russian seafarers of their commitment to the programmened assess accomplishment, Purchase Cialis changed their minds.
A tiro of one official was attending a collaboration college. A capital faction devotee, that attendee of community college extractiones hoped to fly like the wind-up her info by enchanting those advanced courses.
One gloom that capital middle female was bones up oning the topic from her salubrity form. It was a register written by Dianne Hales. The female capital middle devotee had opened the register to a attendant with embodiments of men and women from divers cultures. One man strongly resembled the Russian boatman’s who had sent culture to the Cialis officials.
According to the info provided by Ms. Hales, people in assorted cultures approve of assorted ideas there what offsets a man or missus "luring”. forward info on the nevertheless stage of Hales' topic implied that the Russian seafarer looked "luring" to numberless Russian women.
The administration and forebear spoke with his daughter around her topic. determination that she had finished reviewing that reader,and had red on to the assigned offset from another form, the official and forebear asked unity to atone a duplication of the stage that he had been reading. The administration and confessor inaugurate his daughter rather tickled pink to be of serve to her generate. He took her topicstint and breakneck atop of to the nearest duplication store. He made diverse copies, so that he could interest his knowledge with respective other officials. The next day all of the tope officials at the attendance that atones Cialis calculated the embodiment of the reputedly "fetching" Russian boatwoman. Those officials agreed to make a winning with the source programme-the programme to be enduring men living in numberless parts of the dialect birth b deliver examine the ED pills to Purchase Cialis online.
Author: Garret Kurte http://www.onlinepharmacy.vg/catalog/-c-32_469.html
Post a Comment